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In this episode, I sit down to unpack our 2026 Brand Vision Meetup with the Virtuous team.

This wasn’t just a planning meeting…it was a moment of honest reflection, alignment, and recommitment to who we are, what we stand for, and the standard we’re willing to hold as we move forward.

I walk through:

• The real lessons from 2025…what went right, what broke down, and where leadership needed to level up

• Why clarity of vision directly impacts product quality

• How losing identity, even briefly affects culture, standards, and results

• What it actually means to say “Product First” and “Hold the Line” as a leader

• The values that define Virtuous: Growth, Trust the Team, Excellence, and Accountability

• Why people don’t want more motivation they want to be led

• The challenge (and necessity) of changing culture by pulling out old roots

• What being a great team member at Virtuous in 2026 truly requires

We also define what Virtuous will look and feel like in 2026:

• A tight, premium, client centric model

• Exceptionally clean, intentional, branded environments

• World-class coaching and transformation-focused programming

• A culture with soul, standards, and zero ego

• A team that owns the jersey on and off the floor

This episode is for:

• Gym owners and leaders building culture

• Coaches who want clarity, not chaos

• Anyone trying to lead people without losing themselves

• Anyone who believes excellence is built by standards, not slogans

If you’re building something meaningful or trying to protect it as it grows this conversation will hit home.

If you haven’t yet be sure to Subscribe!!!

Personal Instagram: @coachcodysmith

YouTube: The Channel

Gym Instagram: @virtuousfitnesswa

Gym Instagram: @virtuousgrappling

Gym Instagram: @virtuousfitnessboise

Podcast: Play in new window | Download (Duration: 39:29 — 54.2MB)

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HYROX is simple on paper……. run, work, repeat.

In reality, it’s one of the easiest races to get wrong.

In this episode, I break down my biggest lessons learned from racing HYROX. What mattered, what didn’t, and what I’d change next time.

This isn’t a highlight reel or a hype talk. It’s a real breakdown of pacing, mistakes, strategy, and how to approach HYROX if you actually want to perform well.

We cover why running speed matters more than most people want to admit, where races are truly won and lost, and how the environment can trick you into pushing too hard too early. I also talk through warm-up strategy, fueling, crowd navigation, and why wall balls are still the great equalizer.

From there, I zoom out and talk strategy and how HYROX should be approached differently depending on whether you’re racing Solo or in Doubles.

Each division demands a different mindset, pacing plan, and execution.

I also go station by station to discuss how to approach the runs and workouts, how to think about time, and where to stay patient versus where to compete.

Finally, I lay out what a sub-60 HYROX actually looks like realistic run splits, station times, and the level of composure required to hold it together for the full race.

If you’re training for HYROX or thinking about it this episode will help you race smarter, train with intention, and avoid the mistakes that cost the most time.

If you haven’t yet be sure to Subscribe!!!

Personal Instagram: @coachcodysmith

YouTube: The Channel

Gym Instagram: @virtuousfitnesswa

Gym Instagram: @virtuousgrappling

Gym Instagram: @virtuousfitnessboise